Consider your booth: Make sure you stand out in a sea of exhibitors by having your personnel outfitted in matching bright-colored shirts, and have a unique table display.
During the show, grab attendees’ attention. Mints will attract their eye, and after you’ve introduced yourself and the company, offer something like a letter opener, stationery pail, or keychain as an additional gift for stopping by.
Simple, practical items will be used over and over again, while fun and unique giveaways will be remembered long after the show floor is clear - either way, it's a win for you.