Leading University Connects with Potential Students and Encourages Higher Education

Direct mail campaign targeted key potential students to help influence their decision to pursue advanced degree programs.

The Opportunity
The marketing team at National University (NU) developed a campaign to support higher education awareness, and sought a unique takeaway to complement the print campaign and have staying power with the recipients.

The Challenge
NU needed tailored and relevant product ideas that would complement the theme and color scheme of the already existing campaign.

The Solution
BMG presented a number of tailored product ideas that were relatable to recipients. The NU team found that a double walled ceramic tumbler would have the staying power they needed. BMG ensured brand standards were met to exactly match the currently campaign theme and color and sourced the product quickly.

The Result
The tumblers were delivered on time to fulfillment and complemented existing campaign elements perfectly. The campaign was a success as students were utilized as a channel for getting the message and were connected to the item for daily use.