Orthodontic Leader Henry Schein Orthodontics Connects with Doctors Through High-Tech Padfolio

A very important technology symposium needed a way to connect with Orthodontic Physicians with a promotional item that also provided a wow-factor.

The Opportunity
The Events Team at Henry Schein Orthodontics (HSO) collaborated with BMG to come up with tech items for their symposium with influential doctors in their field.

The Challenge
The BMG team needed to come up with an item to work within the $40 per person budget that would be both functional during the event and reinforce the brand and positive experience with HSO well beyond the event.

The Solution
BMG brainstormed a number of items with the client but landed on a piece that BMG owner Steve Condon had with him in the meeting—a zippered padfolio with a built-in power bank to charge mobile devices. In addition, HSO wanted the notebook to be customized with the agenda and schedule for the symposium. The stock notebook was replaced with a custom one featuring the event logo and custom insert pages.

The Result
The symposium exceeded HSO’s expectations and the doctors at the event heard the word “Wow!” often, to the delight of the HSO Events Team.