National Retailer Races to Tight Deadline with Solution in 30 Minutes

With less than an hour to find resources for 110,000 seasonal items, Branded Merchandise Group stepped in to hit a promotional high-note.

The Opportunity
Dillard’s original provider of promotional items had fallen through and needed 110,000 holiday CDs to give out to their VIP customers.

The Challenge
Branded Merchandise Group had less than an hour to contact Dillard’s again and find a supplier able to complete the project.

The Solution
In a mere 30 minutes, Branded Merchandise Group contacted a supplier, brokered the deal and contacted Dillard’s again to finalize the details.

The Result
In record time, the CDs were printed and distributed to Dillard’s stores across the country, giving rise to Branded Merchandise Group as a company.